• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 

Product Knowledge and Launch Training

The Client: Tercica

Biopharmaceuticals

The Directive
Prepare sales representatives to handle questions and objections related to the use of drugs for endocrine disorders

The Result
When Tercica launched Increlex for the long-term treatment of short stature in children, Learning Designs developed the Increlex Training System for sales representatives to enhance their ability to sell Increlex to pediatric endocrinologists. The program included four modules addressing the following areas:

• Pediatric endocrinology
• Diagnosis and treatment of growth failure
• The marketplace
• Selling techniques for Increlex